Collection in a sentence: A symbiosis between 1980’s hip hop culture and modern day evening attire reinterpreted as elegant sportswear.
Mission statement: Let me take you to the world of sportswear(active wear!) as we know it and put a little twist on it! More and more people wear sportswear every day outside of the gym and more and more high end designers take the style to the runway. Originating the Hip Hop world of the 1980’s I was inspired to do a more elegant and formal Sportswear line which lies in the High End department. It is intended to bring these looks to bigger and more formal events, one could walk the red carpet with. The location is the gym to emphasize the original functionality the clothing once had prior to the transformation. Furthermore, the designs are versatile to adapt from day to night and back to day. The modern day women has more choices to create looks and feel elegant, comfy or sporty or all at once.