REMUS UOMO ‘Parallels’
This week we saw the launch of Remus Uomo‘s AW17 campaign film ‘Parallels‘. The short film, starring up and coming English actor James Farrar (Silent Witness, Call The Midwife) focuses on themes of duality and self-representation and is inspired by the city of Dublin.
Dublin in 2017 is a city of contradictions and stark juxtapositions, as the glittering steel and glass of the financial district rises from the grit and rubble of the former industrial harbor and high end hotels glower over graffiti strewn alleyways and character-filled cobbled streets.
The city serves as the perfect backdrop for the film which also showcases the versatility available in the latest collection from this leading menswear brand.
“We were inspired by the two very different versions of Dublin which it is possible to see in this fantastic European capital,” said marketing manager, Martin Byrne.
The saying goes “Clothes make the the man” and in this short film the protagonist, played by James Farrar, wakes in the morning and on opening his wardrobe decides what sort of man he is going to be that day. We then follow two very different versions of our protagonist, as these two diverging timelines unfold over the course of a day in this diverse European capital.
With locations such as the IFSC, Fade Street Social and Merrion Square, the film showcases the grit and the glamour of this modern European capital and of course, the sartorial elegance and relaxed off duty sense of casual style in Remus Uomo’s latest collection.
For a chance to win one of the outfits from the video follow the brand on Instagram @remusuomo and watch out for the upcoming competition posts over the coming month.
You can watch the video HERE