primark alice liveing

Primark has once again teamed up with personal trainer, three-time best-selling author and all-around fitness guru Alice Liveing for a brand new and exclusive workout collection.

Incorporating Alice’s sense of style and fitness know-how, the 25-piece Alice Liveing x Primark collection stars all of your gym bag favourites in a range of colours, fabrications and technical touches so you can smash your workout, whilst looking and feeling great.

Seam-free jacquard sports bras and shorts with four-way stretch fabrics are made with easy movement and comfort in mind, whilst a mash-up of pastel shades, bold brights and eye-catching prints add a fashion finish to your workout wardrobe. Matching sets stand-out and shorts have clever layering details in this collection, which starts from just £4/€8.

Expanding on last year’s nod to sustainability, Alice’s third collection includes several pieces that are made from recycled polyester – an element important to both Alice and Primark as we all continue to look for ways to minimize our impact on the environment as much as possible.

Last year, the Primark x Alice Liveing activewear collection included two items made using recycled polyester. This year Primark is excited to introduce seven new pieces, including its premium shaping crop top and legging set, made using the more environmentally friendly material. This is an exciting next step from Primark to minimise its impact on the planet while still providing shoppers with the products they love.

Whether you’re a keen gym-goer who craves breathable and quick-dry pieces, or a dedicated road runner after lightweight fabrics and reflective details, a host of hi-tech features make this collection adaptable for whatever challenge you want to take on.

Available now, this collection comprises everything you need to kick your workout into high gear!

Alice Liveing is a health & wellbeing influencer, bestselling author and Personal Trainer. Using her own experience of transforming her lifestyle, Alice has inspired a shift in the modern-day consumer’s attitude to healthy eating and exercise.

Encouraging people to enjoy a balanced diet and increase their activity levels, Alice’s genuine message and passion has seen her build an audience of over 630K followers and release three books; The Body Bible, Eat Well Every Day and Everyday Fitness.  A qualified Personal Trainer, Alice also works with clients one to one, to help them reach their fitness goals.

Alice’s global reach has seen her appear on of leading publications globally, including the NY Post and Women’s Health UK, who she’s a monthly columnist for. Alongside these, she hosts her monthly Liveing Well panel events. Alice has launched two of her own collections with Primark, as well as worked with brands including, River Island, Sweaty Betty, Herbal Essences and Samsung. She has also been made an ambassador for Women’s Aid.

Available in all Irish stores nationwide.


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