ace & tate

Amsterdam-based eye wear brand Ace & Tate just opened a permanent store in Dublin, making it their first retail space in Ireland and the 31st worlwide.  Revolutionizing the eye wear industry since 2013, Ace & Tate continues to shake things up by offering high quality frames at a nice price, available both online and at their stores across Europe.

ace & tate
Aisling Farinella & David Wall

Inspired by the historic meaning behind Dublin’s name (in Gaelic dubh linn, meaning “black, dark” and “pool”), Ace & Tate filled this new retail space with traditional
local references, translated into modern details: the yellow panels bring to mind the hue of Ireland’s favorite pint and the use of hexagon shapes will remind visitors of the basalt columns found at the Giant’s Causeway in Northern Ireland. A neon artwork installation — a common decorative feature among all of the brand’s stores — was custom-designed by Dublin-based graphic designer Shauna Buckley.

ace & tate

To get acquainted with Dublin’s creative community, Ace & Tate partnered with local bi-annual publication District Magazine, and shared the stories of 5 unique individuals who greatly represent the city’s uplifting energy. The project shines a light on rap artist Mango Dassler, spoken word artist Felispeaks, restaurateur and LGBT activist Joe Macken and creative consultant Aisling Farinella along with her partner, graphic designer David Wall.

ace & tate
Joe Macken

Ace & Tate’s physical stores are an extension of their online channel and intend to offer existing and potential customers a memorable brand experience. The team of retail assistants in their new, spacious store are at the ready to offer customised style advice. And let’s not forget the free eye tests, available in the optician room via

ace & tate

You can find their latest collections at 30 Exchequer Street, Dublin 2.


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