When Charlotte Biehl was 10 years old, she had a burning wish fora pony. To realize this dream she planted a strawberry field and sold the berries at the roadside. Years later, Charlotte saw this initiative and hard work finally pay off, as her wish came true and she bought the pony of her dreams.

Today, she follows the same recipe, realizing her dream in the form of her jewelry company ‘byBiehl’. Eight years on the goal may have changed, no longer a pony but to build a global jewelry company that creates high-quality, timeless jewelry that has a special meaning to those who wear it.

The brand has quickly become a bestselling brand in both Denmark and Norway, recognized by social media influencers from all over the world.With more than 300 retailers between Scandinavia and the UK, byBiehl was delighted to launch in Ireland earlier this year and plans to launch into more European countries in 2019.

Speaking about the launch in Ireland, Founder Charlotte Biehlsaid, “I’m really excited about our launch in Ireland. We have high expectations! The first feedback we have received is really positive and some of the leading Irish retailers have already taken on the brand. This is a dream coming true”.

It was important to Charlotte that the byBiehl jewelry symbolized something deeper, but at the same time are feminine, sophisticated and delicate.  The collections carry a positive message, about how to appreciate and enjoy life. Each creation is meant to inspire the women wearing it. 

Some of Charlotte´s favorite designs are the Beautiful World,Together and Tree of Life collections.

Speaking about byBiehl, Founder Charlotte Biehl said, “I’ve probably always been an entrepreneur at heart. I have a small notebook which is full of business ideas,but I just kept returning to the idea about starting a jewelry company. I have always liked creating my own jewelry and I came to believe that there was an opening in the market as I couldn’t find jewelry I wanted to buy myself – sophisticated, timeless and personal jewelry of high quality at affordable prices”.

ByBiehl is now available in retailers nationwide. For a full list of stockist in Ireland visit www.byBiehl.com/stores , you can also find the brand and retailers on Instagram and Facebook.



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