That’s one small step for man, one giant leap for beauty. Internationally acclaimed makeup tool brand, Real Techniques®, is proud to announce its first ever successful space mission to celebrate the launch of the latest limited-edition collection, Brush CrushTM Volume 2.
Working with the ‘near space experts’ Sent Into Space, Real Techniques® launched its latest galaxy-inspired collection from Earth on the 1 August at 10:24 BST using an enormous helium-filled balloon. The brushes ascended at a rate of 5 metres per second for 116 minutes and travelled to an incredible altitude of 36,338 metres, with 19,000 metres being the official point that marks the boundary of near space. Real Techniques is happy to report that there were in fact traces of beauty junkies in space!
Sent Into Space confirmed that the galactic-themed brushes are “the first makeup brushes ever to be sent into space”, flying up over four times the height of Mount Everest; above 99 per cent of the Earth’s atmosphere by mass and being exposed to temperatures of -57c at peak altitude.
Inspired by a lunar colour palette of icy silver and ombre violet hues, the new Brush CrushTM Volume 2 collection features the following beauty tools that were involved on the pioneering voyage:
- 300 Powder Brush (RRP €15.99) The arched shape of this powder brush makes for perfect powder application
- 301 Foundation Brush (RRP €15.99) The rounded buffing brush is ideal for both cream and liquid foundation
- 302 Blush Brush (RRP €15.99) The tapered tip of the blush brush allows for concentrated blush application
- Cosmic Sponge Duo Brush (RRP €9.99) The multi-faceted design works on multiple areas of the face
Tiffany Kurtz-Sewall, Global Marketing Director at Paris Presents Incorporated, comments: “It seemed only fitting to mark our latest out-of-this-world launch with an ascent out of the atmosphere. Our second instalment of the limited-edition Brush CrushTM collection not only has prestige application quality unlike any other beauty tools on Earth, or the rest of the cosmos, but give you galactic good looks too!”
The fastest-growing cosmetic accessory brand in the US 2 and has also collaborated with some of the biggest global beauty influencers today to further support the launch. The official Instagram unveiling saw Real Techniques partner with several US, UK and Irish influencers who took to their Instagram stories at 16:00 BST on 10 August 2018 to reveal the range. The unveiling of the new collection has also been premiered on Real Techniques’ Instagram channel to their 2 million+ followers.
Real Techniques® is dedicated to continuing to supply innovative beauty breakthroughs with proven prestige performance tools that offer superior application.