H&M is thrilled to announce British singer-songwriter Izzy Bizu as the new face of H&M Divided Music’s global campaign. Alongside the images and the capsule collection of preppy separates with feminine touches, a film will feature an exclusive version of Izzy’s song “Someone that Loves You”. The collection and campaign will launch mid-August in selected stores and online at hm.com.
This year, H&M continues its commitment to supporting and empowering emerging music talent by teaming up with Izzy Bizu, the British singer-songwriter who was handpicked by Coldplay to support them on tour in 2017 and currently has over 75 million global Spotify streams for her single White Tiger. As the face of H&M Divided Music, Izzy can be seen sporting a flirty dress, collegiate-inspired jumpers, wide stripes and checked skirts set against more feminine flounces and skinny jeans. The capsule collection consists of 11 garments and the silhouettes are a playful mix of volume, while the colour palette consists of a strong red, sky blue and optic white.
For the campaign film, Izzy’s new version of “Someone that Loves You” has been made in collaboration with a well-known guest artist who can also be heard on the track. The exclusive song will not only be featured in the global H&M Divided Music campaign film but also on hm.com and played in H&M stores around the world.
“It was a pleasure to collaborate with H&M on this campaign with such a wonderful crew. I really love the collection and look forward to wearing it!” says Izzy Bizu.
“Not only does Izzy have a beautiful voice, but her personality is fun, feisty and down-to-earth, which makes her the ideal frontwoman for this H&M Divided Music collection. The preppy pieces have that flirty, feminine edge, which feels cheerful and most importantly, looks modern,” says Pernilla Wohlfahrt, H&M’s Design Director.