REMUS UOMO ‘Parallels’

REMUS UOMO ‘Parallels’

This week we saw the launch of Remus Uomo‘s AW17 campaign film ‘Parallels‘. The short film, starring up and coming English actor James Farrar (Silent Witness, Call The Midwife) focuses on themes of duality and self-representation and is inspired by the city of Dublin.

Dublin in 2017 is a city of contradictions and stark juxtapositions, as the glittering steel and glass of the financial district rises from the grit and rubble of the former industrial harbor and high end hotels glower over graffiti strewn alleyways and character-filled cobbled streets.



The city serves as the perfect backdrop for the film which also showcases the versatility available in the latest collection from this leading menswear brand.

“We were inspired by the two very different versions of Dublin which it is possible to see in this fantastic European capital,” said marketing manager, Martin Byrne.

The saying goes “Clothes make the the man” and in this short film the protagonist, played by James Farrar, wakes in the morning and on opening his wardrobe decides what sort of man he is going to be that day. We then follow two very different versions of our protagonist, as these two diverging timelines unfold over the course of a day in this diverse European capital.

With locations such as the IFSC, Fade Street Social and Merrion Square, the film showcases the grit and the glamour of this modern European capital and of course, the sartorial elegance and relaxed off duty sense of casual style in Remus Uomo’s latest collection.

For a chance to win one of the outfits from the video follow the brand on Instagram @remusuomo and watch out for the upcoming competition posts over the coming month.


You can watch the video HERE

Ioan Hiliuta

As Ondine Magazine Editor-in-Chief, it's my responsibility to coordinate team Ondine's creative efforts. Final say in the publication of any article, both in print and web, falls with me. It's not an easy job, but someone has to do it! I take great pride in working with such a talented team; a lot of work goes into finding content which is not only interesting and engaging, but also beautiful. During my spare time I like to work on various other photographic projects which I take great pride in. I've been shooting for more than 10 years now. If you have any questions please don't hesitate to reach out to our contacts department and we'll get back to you as soon as humanly possible.

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