Mother Of Pearl Designs London Fashion Week Festival Limited Edition Tote

The British Fashion Council is delighted to announce that luxury womenswear brand, Mother of Pearl, 2017 winner of the BFC/Vogue Designer Fashion Fund, has been commissioned to design this season’s London Fashion Week Festival limited edition tote bag.

The bag’s design draws inspiration from Dutch florals and the use of darkness and light in the paintings of artists such as Caravaggio and Jan Van Huysum. Mother of Pearl’s brand mantra is ‘Serious fashion, not to be worn too seriously’, so the striped sporty handles are the perfect partnership to the beautiful botanical print.

 




mother of pearl

Mother of Pearl is a womenswear luxury brand based in East London. Each collection is a fusion between quality and design, with a focus on print, sportswear inspired detailing and luxe fabrications. Mother of Pearl takes an innovative, and often humorous approach to print and embellishment to strike a balance between easy daywear that can be dressed up for any occasion.

“Mother of Pearl’s beautiful designs perfectly capture British creativity and the energy of London Fashion Week Festival. It has been great to work with Amy on the tote bags for this season and I look forward to seeing them being used all over London and further afield.” Caroline Rush CBE, Chief Executive of the British Fashion Council

Mother of Pearl presented their first collection at London Fashion Week in AW14 and Creative Director Amy Powney, joined in 2006; four years after the brand was founded by Maia Norman. Mother of Pearl has been shortlisted for the BFC/Vogue Designer Fashion Fund in both 2015 and 2016 and in the same year the label was awarded the Walpole Emerging British Luxury Talent prize.

 

mother of pearl

London Fashion Week Festival is the ultimate fashion experience, with curated shopping galleries from over 150 international and British brands including Alfie Douglas, French Sole, Jamie Wei Huang, Jane Carr, Linda Farrow, Paper London, Tada & Toy and Taylor Morris and AW17 catwalk shows from London Fashion Week designers.
The Mother of Pearl limited edition tote bag is included in the Silver, Gold and LUXE ticket packages and a limited number will be available to purchase at the event.

 




mother of pearl

London Fashion Week Festival allows consumers to experience the atmosphere of London Fashion Week and gain insight into the industry through industry talks and style presentations. The four day public event opens its doors on Thursday 21st September until Sunday 24th September at The Store Studios, 180 Strand, London WC2R.

Tickets are now available online: For full details visit www.londonfashionweekfestival.com

Packages include Bronze (from £20), Silver (from £40), Gold (from £60), LUXE (£145) and LUXE Premium (£200).

mother of pearl

Ioan Hiliuta

As Ondine Magazine Editor-in-Chief, it's my responsibility to coordinate team Ondine's creative efforts. Final say in the publication of any article, both in print and web, falls with me. It's not an easy job, but someone has to do it! I take great pride in working with such a talented team; a lot of work goes into finding content which is not only interesting and engaging, but also beautiful. During my spare time I like to work on various other photographic projects which I take great pride in. I've been shooting for more than 10 years now. If you have any questions please don't hesitate to reach out to our contacts department and we'll get back to you as soon as humanly possible.

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