Innovation Fashion Forum at IFEMA

Representatives from Google, Inditex and Mango have already confirmed their participation in the Innovation Fashion Forum, at IFEMA

At the first edition of this gathering, the leaders of national and international fashion will discuss at the workshop on 6 July in the IFEMA-Feria de Madrid auditorium the future of the industry and the burning issues for the market, such as eCommerce, virtual reality and circular economy, among others.

This meeting is driven by IFEMA through its MOMAD and Mercedes-Benz Fashion Week Madrid (MBFWM) events.

Tickets to attend this event are already on sale and can be found together with the full programme at:

Leading representatives from companies such as Google, Inditex, Mango, Grupo Cortefiel and El Corte Inglés, among others, have already confirmed their attendance as speakers at the Innovation Fashion Forum, the first professional meeting in Spain dedicated to on-line commerce, digitalisation and new technologies, which will be held this coming 6 July at IFEMA-Feria de Madrid.

An initiative of IFEMA, through its MOMAD and Mercedes-Benz Fashion Week Madrid (MBFWM) events, the forum is being organised by, specialists in the fashion business and also benefits from the patronage of IED Madrid, Nedap and Salesforce, and collaboration from Adigital.

Following the common thread of Fashion and technology – the combination for change – the leaders of national and international fashion will be discussing throughout the day of 6 July the challenges and opportunities faced by the sector, which are set to shape the future of the fashion industry.

The starting pistol for the day will be fired by Jorge Català, head of Google Spain’s retail division, who will dissect the most important data and statistics from the on-line fashion business. The day will continue with Matthew Drinkwater, Head of Innovation at the London College of Fashion, who will analyse the most disruptive technologies that are re-writing the rules of the industry and changing consumers’ behaviour.

The application of virtual and augmented reality to fashion, and the opportunities presented by the circular economy and textile recycling will also have their space at the Innovation Fashion Forum. To tackle these subjects, the event will feature speakers Javier Escorihuela, from Isostopy, and Cyndi Rhoades of Worn Again. Both will share their vision of these two fields, which are of great strategic importance at the moment.

Innovation Fashion Forum

Round tables with the top players from the market
The first round table of the day will revolve around the pressing needs, obstacles and challenges that fashion presents in the digital world of 2020. The theme will be discussed by Elena Carasso and Jorge Yago, heads of eCommerce at Mango and Grupo Cortefiel, respectively; by Albert Puyol, Managing Director of Brownie, and by Juan José Peso, of Deloitte.

Francisco Pérez, founder and General Manager of Hawkers, will be in charge of analysing the challenge of how to transfer the digital experience to the physical world. The Company from Elche will shortly be opening its first street outlet in Calle Carretas in Madrid.

The second round table of the day, entitled From the P2P to “see now buy now”: the new fashion paradigms, will be led by the influencer Valeria Domínguez; Charo Izquierdo, director of the Mercedes-Benz Fashion Week Madrid; Sara Rodríguez, general secretary of the group that unites collaborative economy businesses Sharing España; and Vicente Cambra, Deputy Managing Director of Aitex.

After a talk on innovation in materials and textile fibres, Iván Escudero, director of Rfid – radio frequency identification – at Inditex will put the finishing touches to the day.

Innovation Fashion Forum is an initiative organised by, a leading medium in financial information for the fashion business in Spain and organiser of various definitive forums for the market sector. The event enjoys the support of IED Madrid, Nedap and Salesforce, and collaboration from Adigital.

Tickets to attend this event are already on sale and can be found together with the full programme at:

Ioan Hiliuta

As Ondine Magazine Editor-in-Chief, it's my responsibility to coordinate team Ondine's creative efforts. Final say in the publication of any article, both in print and web, falls with me. It's not an easy job, but someone has to do it! I take great pride in working with such a talented team; a lot of work goes into finding content which is not only interesting and engaging, but also beautiful. During my spare time I like to work on various other photographic projects which I take great pride in. I've been shooting for more than 10 years now. If you have any questions please don't hesitate to reach out to our contacts department and we'll get back to you as soon as humanly possible.

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